These big houses that want to lift their feet after containment


Gucci and Saint Laurent took the time to reconsider the hectic pace of international fashion.

Gucci’s artistic director, Alessandro Michele, has announced that he will now choose his own pace to showcase his collections and fashion shows, and will no longer give in to the hectic pace of fashion, a wish already expressed by several major houses.

Containment has made it possible to rethink the pace

In a lengthy post on his Instagram account on Sunday, Alessandro Michele said he was thinking about the breakthroughs caused by the coronavirus crisis. “These days of captivity, in this suspended time (…) I try to ask myself what the meaning of my actions is”he writes in this text. “Our reckless actions have burned down the house we live in” And “On my small scale, I feel the urgency of changing many things in my way of working.Explain. Deploring “the tyranny of speed”the Italian stylist stresses that he“another time, freed from the “deadlines” that humiliate creativity”, and the race for performance “Today has no reason to be.”

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Alessandro Michele explains that in doing so, he “Ritual of Seasonality” and suggest only one encounter with fashionistas “twice a year to share chapters of a new story”. “Irregular, cheerful and completely free chapters written in a mixture of rules and genres will feed on new places, voice codes and communication platforms”, he adds.

In the footsteps of Saint Laurent

The hectic rhythm of the four annual fashion weeks, overproduction, huge investments in fashion shows that last 10 minutes: fashion houses reflect on the post-epidemic.

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“In the consciousness of radical changes” The luxury house Saint Laurent, which like Gucci owns the French luxury giant Kering, announced its decision at the end of April to withdraw from the calendar of Fashion Weeks 2020 and present the collections at its own pace. “Saint Laurent will adopt its agenda and its introductions will follow an optimistic plan guided by the needs of creativity.”, as its artistic director Anthony Vaccarello pointed out.