Rihanna, Cardi B, Pharrell… Stars with mask, in front of the Covid-19

Due to the coronavirus pandemic, the planet mode is standing still. She adapts and sees the rise of a new accessory: the mask. In certain situations, such as public transport, it has also become a medium for expressing its creativity. Rihanna, Cardi B and Pharrell Williams had already adopted him…

The mask, a fashionable accessory

In fact, celebrities weren’t waiting for the Covid-19 to wear masks, for a purpose primarily aesthetic, but also for marketing. In April 2017, Rihanna caught the attention of Coachella fans with a masked nose and mouth.

In the same year Future pulled from the tube Mask Off (express the willingness to bare and in relation to a crime without a hood) and took part in the BET Awards with his daughter Londyn. Both wore masks worth more than 2,700 euros, which were designed only for the occasion. A selection of accessories related to the song.

Prior to Future, Nicki Minaj had already used an award ceremony, the 2011 MTV Video Music Awards, to embrace the cosplay universe and come out masked. More recently, in January 2020, Billie Eilish Appeared on the red carpet at the Grammy Awards, all dressed in gucci, a mask partially covered his face.

The mask parades at Fashion Week

On October 7, 2007, Naomi Campbell walked the catwalk of the Louis Vuitton Show (Marc Jacobs was then the artistic director of the house), in a nurse outfit with a lace surgical mask embroidered with the Louis Vuitton logo.

Nearly thirteen years later, the mask is still so popular in photo galleries of Street style, on which Cardi B is displayed. The Marine Serre and The Blonds brands have included it in their autumn-winter collections 2020-2021, which were presented in Paris and New York respectively. “People became more receptive [au masque]. But I don’t think it’s a positive thing“, explained designer Marine Serre New York Times.