The Modefabriek is the fashion fair in the Netherlands. This fashion and trade event is held annually in Amsterdam. The Modefabriek is a fair for buyers, starters, fashion suppliers and trend watchers from fashion companies, where the latest fashion trends are presented. For fashion lovers, this is the place to be.

During this event in January 2020, the halls of the Amsterdamse Rai were filled with various, inspiring stands. Several major fashion brands exhibited their new collection here. Cherry and existing brands such as Freebird Icons, Cras, Fabienne Chapot, Kendall and Kylie, Petrol Industries, Geisha, Saint Tropez, Profumo and Lofty Manner showed what they have to offer for the winter of 2020. Currently, although summer still has to start, everyone is busy with the fashion of the following seasons. This way we are always ahead of the seasons and fashion trends!

In addition, very inspiring lectures were given by guest speakers, or the MF Talks. It was not only interesting, but also very educational. Topics such as, the psychology behind consumers, which you can respond to as a retailer and all important ins and outs of different platforms, how to use this as a company, were informed here.

On Sunday, January 26, 2020, we went out to get inspiration. We also want to feed ourselves with the latest trend of every season. This event combines business and inspiration. Perfect event for us as a company.

We have been able to list the most important trends. There are many impressive things that we have noticed, such as: straight pants, pleated skirts, the color coral orange, check print in all colors, shoes in crocodile structure, Pied de poule print, clean Scandinavian and earth tones combined with sweet colors. We see that there is certainly a change in the winter collection compared to previous years.