In full containment, Zara innovates by making his models at home (and the result is great)
In times of captivity, the constancy brand Zara had to reinvent the way it designs its shoots.
For the Spring/Summer 2020 collection, Zara has chosen a theme that, in the light of the times of our colleagues from the You. The Spanish giant asked his models to pose at home in an extraordinary shoot.
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On the agenda? Laszivposen lie on a carpet or on the sofa, decorations from libraries, trinkets, green plants and other retro dishes. The minimalism of the staging yields a surprisingly creative, touching and poetic result.
It should be remembered that while the boredom of containment may allow some people to abuse online purchases, this practice is not recommended. An increase in the product flow to be delivered triggers an increase in work and thus a danger for employees. This is how we avoid over-consumption!