Black or green Friday: lush bargains versus attention for fair prices – fashion

November 27th is Black Friday again. A bargain day that came from America. Due to the corona crisis, some shops and fashion brands are also investing in this discount period, others are simply taking action against it and calling the day Green Friday.

Black Friday traditionally takes place after the American harvest festival. It is considered a starting point for shopping for Christmas gifts. Many stores hope to attract customers with offers. It doesn’t usually stop in a day, but has since expanded to four days. Cyber ​​Monday also saw the light of day: on the Monday after Thanksgiving, consumers will be encouraged to shop online at competitive prices. In recent years, this price war has also gained popularity in our country at the end of November.

On-line

As the shops in our country are currently closed, Black Friday will be an online event this year. But not all brands and stores are excited about it. After all, Black Friday promotes overconsumption. Not good for the planet, but not necessarily for the manufacturers and sellers of the products. The price drops so much that no profit can be made. The value of the product drops and consumers learn that the actual price of these items is much lower than the price associated with them if discounts are not offered.

For this reason, some brands choose Green or Slow Friday: a day to reflect on the effects of our consumer behavior. This can result in not buying anything new or consciously choosing a local and sustainable brand.

The corona crisis reveals many weaknesses and creates new problems. From workers in producing countries who are not paid to compatriots, who lose their jobs and suddenly have to get by with much less. Stores that keep closing and finding themselves bankrupt. These are difficult times for many business owners and consumers. So it makes sense that a day like Black Friday would get a lot of attention this year.

expectations

Research by the shopping specialist Klarna in collaboration with iVox shows that Black Friday 2020 will be the biggest in Belgium. They interviewed 1000 Belgians for this Vox doll. 59 percent of Belgians surveyed who already shop online say they plan to buy on Black Friday or Cyber ​​Monday, and 35 percent say they will buy more this year due to the corona crisis. The numbers are even higher for young people: 79 percent of 18- to 24-year-olds hope to receive products with a discount on Black Friday or Cyber ​​Monday. Some consumers have high expectations.

Green Friday at the outdoor brand Haglöfs © GF

Green Friday

Despite the popularity of the bargain weekend, some fashion brands choose not to participate. Swedish brands Filippa K and Haglöfs have already stated that they are not offering any discounts for Black Friday. After all, this way of working does not match their DNA. Both brands stand for sustainability and fair prices. The outdoor brand is also taking the day to launch a new second-hand concept: Haglöfs Restored.

On Green Friday, visitors to the Haglöfs Brand Store in Stockholm have the opportunity to test and buy the new used Haglöfs Restored collection. The regular Haglöfs collection will not be sold in the store that day. Those curious from other countries can also find the Haglöfs Restored Collection on the Instagram page of the brand.

Black Friday traditionally takes place after the American harvest festival. It is considered a starting point for shopping for Christmas gifts. Many stores hope to attract customers with offers. It doesn’t usually stop in a day, but has since expanded to four days. Cyber ​​Monday also saw the light of day: on the Monday after Thanksgiving, consumers will be encouraged to shop online at competitive prices. In recent years, this price war has also gained popularity in our country at the end of November. Online As the shops in our country are currently closed, Black Friday will be an online event this year. But not all brands and stores are excited about it. After all, Black Friday promotes overconsumption. Not good for the planet, but not necessarily for the manufacturers and sellers of the products. The price drops so much that no profit can be made. The value of the product drops and consumers learn that the actual price of these items is much lower than the price associated with them if discounts are not offered. For this reason, some brands choose Green or Slow Friday: a day to reflect on the effects of our consumer behavior. This could result in not buying anything new or consciously opting for a local and sustainable brand. The corona crisis reveals many weak points and creates new problems. From workers in producing countries who are not paid to compatriots, who lose their jobs and suddenly have to get by with much less. Stores that keep closing and finding themselves bankrupt. These are difficult times for many business owners and consumers. So it makes sense that a day like Black Friday would get a lot of attention this year. Expectations Research by the shopping specialist Klarna in collaboration with iVox shows that Black Friday 2020 will be the biggest that has ever taken place in Belgium. They interviewed 1000 Belgians for this Vox doll. 59 percent of Belgians surveyed who already shop online say they plan to buy on Black Friday or Cyber ​​Monday, and 35 percent say they will buy more this year due to the corona crisis. The numbers are even higher for young people: 79 percent of 18- to 24-year-olds hope to receive products with a discount on Black Friday or Cyber ​​Monday. Some consumers have high expectations. Green Friday Despite the popularity of the bargain weekend, some fashion brands choose not to attend. Swedish brands Filippa K and Haglöfs have already stated that they are not offering any discounts for Black Friday. After all, this way of working does not match their DNA. Both brands stand for sustainability and fair prices. The outdoor brand is also taking the day to launch a new second-hand concept: Haglöfs Restored. On Green Friday, visitors to the Haglöfs Brand Store in Stockholm have the opportunity to test and buy the new used Haglöfs Restored collection. The regular Haglöfs collection will not be sold in store that day. Curious people from other countries can also discover the Haglöfs Restored collection on the brand’s Instagram page.