Belgian clothing industry sees a lot of ambiguity for the next few seasons – Radar
The Belgian fashion industry has been hit hard by the Corona crisis. The consequences extend far beyond this season: The industry also has its hands in its hair for the winter collection 2020-2021 and also for the next summer season, says the Belgian fashion association Creamoda.
The Belgian brands don’t know how to start the new seasonal collections, it sounds. How much should they produce and where can it be best done, given where the epidemic is hitting and the borders between many countries are being closed. When the shops reopen, will consumers shop again as before or prefer to put their finger on the cut? And what about the supply of substances that often come from Italy?
Meanwhile, more and more Belgian clothing companies are struggling with customers who either don’t pay or cancel orders because their stores are closed. “This leads to major liquidity problems and is a major for SMEs with limited financial strength. In addition, it is often a david’s fight against Goliath, in which the brand is put against the wall with the backs of strong customers you don’t want or can’t go against,” Creamoda notes.
The association hopes that the agreement the government has reached with the banks can be effectively implemented to allow clothing companies to breathe. It also calls for measures such as temporary unemployment in force majeure to be taken “for as long as necessary”. According to Creamoda, the deferral of SSS payments should also apply to companies that are not fully closed but still see a sharp decline in their business. After all, it is hoped that the reopening of the shops will not be too long in coming.
The Belgian brands don’t know how to start the new seasonal collections, it sounds. How much should they produce and where can it be best done, given where the epidemic is hitting and the borders between many countries are being closed. When the shops reopen, will consumers shop again as before or prefer to put their finger on the cut? And what about the supply of substances that often come from Italy? Meanwhile, more and more Belgian clothing companies are struggling with customers who either don’t pay or cancel orders because their stores are closed. “This leads to major liquidity problems and is a major for SMEs with limited financial strength. In addition, it is often a david’s fight against Goliath, in which the brand is put against the wall with the backs of strong customers you don’t want or can’t go against,” Creamoda notes. The association hopes that the agreement the government has reached with the banks can be effectively implemented to allow clothing companies to breathe. It also calls for measures such as temporary unemployment in force majeure to be taken “for as long as necessary”. According to Creamoda, the deferral of SSS payments should also apply to companies that are not fully closed but still see a sharp decline in their business. After all, it is hoped that the reopening of the shops will not be too long in coming.